[Back from bankruptcy, Mavic opens new facility in Vermont, teases new product
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Renowned French cycling brand Mavic is making a return to the United States. Three years after the wheel and component company filed for bankruptcy, Mavic today announced the opening of a facility in Waterbury, Vermont. The aim is to re-establish sales and support services in North America. The 135-year-old company also revealed that new products are in the works.
After experiencing financial troubles for several years, the brand changed hands from Amer to U.S.-based investment firm, Regent LP. The brand was placed in receivership in 2020 and purchased by the Bourrelier Group that same year.