[Mavic bounces back from bankruptcy with new wheels and shoes
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Storied French cycling brand Mavic is making a valiant return to the United States this year after filing for bankruptcy three years ago. The brand’s new U.S. hub is in Waterbury, Vermont.
Despite bankruptcy and internal reorganizations, Mavic did continue to operate in recent years, just on a very small scale. Now, the company has returned to form by releasing two cycling shoe models and two gravel wheelsets.
On the wheels front, Mavic has designed two gravel-specific wheelsets: the Allroad SL and the Allroad S.